Casestudy on Nike's Social Media Strategy Case Study

Casestudy on Nike's Social Media Strategy - Case Study Example They are now eyes and ears of a locality through which it is connected to the whole world. In business, use of these communication means and electronic devices like computers, smartphones, netbooks and digital billboards forms the basis of digital marketing. Its impact and benefits are far reaching because of cost affectivity, greater audience and ease of marketing. According to Morgan Stanley Research, a total of 37% marketing traffic has been shifted to online media and mobile communication (Stanley, 2012). This trend was not foreseeable during early part of networks communication development. But, it is now clear that digital marketing will be the marketing arena for the future. In online communication, websites and web-portals provide large number of audience. In journalistic terms it can be said that digital marketing is a mode for mass media campaigns. Still there is another aspect of online and live communication. It is the development of social media within internet communication. It has not only bonded people but has also bridged the digital divide that existed till the end of 20th century. Digital marketing is now the main stream communication that happens alongside other types of communication between individuals and groups. Along the way it is also a source to advertise any new invention or innovation. Presently many organizations have improved their business and have increased number of customers at various locations of the earth by the help of social media. For social websites, people not only socialize with each other, but also interact with marketed commodities. In this case study, assessment of Nike’s social media strategy is carried out. Two important digital marketing means namely The Power of Like and social media Marketing Strategy of Nightclubs is taken in the case of Nike. Before getting into the details digital marketing strategies and their sphere of action should be noted. Digital Marketing is carried out